New identity design for Hofburg Group.
HG invest in companies with high growth potential in the field of Greentech, Construction and Food Vending Industries.
We wanted to give a solid and professional identity.
The concept from the initial H was taken up in the pictogram recalling the great works and connections.
The pictogram has been designed to highlight the key points of the company.
It expresses solidity, professionalism and safety.
It communicates perfectly with the logotype and even alone it is powerful, effective and above all unforgettable.
The color chosen is a dark and desaturated blue from making it very elegant, which, combined with white, conveys seriousness and professionalism.